H&M Conscious Collection Now Available in Stores
Just in time for Earth Day 2012, affordable retailer H&M has launched their new eco-friendly Conscious Collection. The exclusive line expands on the brand’s mission to bring sustainable fashion to the forefront, while also proving that green fashion can be quite chic! The collection is available in 100 stores worldwide, with select items also available on the retailer’s website. And with prices ranging from $5.95 to $299, you can be fashionable and socially responsible without spending a fortune!
Budget fashionistas are loving the Conscious Collection, with the line’s casual yet sophisticated pieces, feminine color palette and versatile styling. With an infusion of pretty pastels and floral prints, the collection is perfect for the warmer months of spring and summer.
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Highlights of the line include this Knee Length Dress ($14.95) and Wide Cut Shorts ($29.95), both in a whimsical powder pink floral pattern.
This Fitted Blazer ($49.95) with flirty ruffle details would be the perfect finishing touch for either look!
Hollywood’s most stylish stars are also big fans of the Exclusive Glamour Collection, an extension of the Conscious line that consists of red carpet ready looks made of sustainable materials like organic cotton, hemp, and recycled polyester.
A-list celebs like Academy Award winners Viola Davis and Michelle Williams, as well as Sex and the City star, Kristin Davis, have been photographed in the eco-friendly collection on the red carpet.
The Conscious Collection is also available for men and kids. For more information on H&M’s sustainability efforts, click here.
Kara Birkenstock 